VALENCIA PROMOTES ITSELF IN NATIONAL GEOGRAPHIC TRAVELLER
Two journalists from the prestigious magazine participated in a press trip to tour various areas of the Valencian province.
Turisme Comunitat Valenciana is to promote the cultural and gastronomic offer of the province of Valencia through the British magazine National Geographic Traveller, thanks to a press trip to the city of Valencia and the province.
The Minister of Innovation, Industry, Commerce and Tourism, Nuria Montes, explained that the trip “aims to promote our tourist attractions in an effective and direct way” by providing an experience that can be conveyed to the readers of the prestigious magazine.
She added that “familiarization and press trips allow and increase the renown of the Comunidad Valencia as a tourist destination in the international outbound market, since journalists can learn about the tourist offer of our destination up close and thus carry out reports for promote Valencian tourism outside our borders“.
Turisme Comunitat Valenciana is taking part in this press trip that has been organized together with the Spanish Tourist Office in London, Valencia Turisme and Visit Valencia. Two journalists from the magazine are visiting between April 15th and 18th where they will visit various areas of the Valencian region.
Readers of National Geographic Traveller magazine tend to show interest in natural spaces and knowledge of the culture, gastronomy and customs of destinations in addition to topics related to ecology and sustainable tourism.
In this sense, the designation of Valencia as European Green Capital 2024 is one of the key arguments of the report that journalists will prepare for the magazine. For this reason, a trip through the city of Valencia has been scheduled so that journalists can learn about the city’s efforts to improve the environment, the numerous green spaces, in addition to its cultural and heritage offering.
They will also visit the natural parks of L’Albufera and Sierra Calderona. In the latter, journalists will be able to learn about the Tristán farmhouse, the diversity of forest environments and the importance of species such as the cork oak. After all this, they will learn about the Visigoth heritage of Riba-Roja de Turia and discover more about the traditions, culture and gastronomy of the area thanks to the guided tour offered by the tourist office.
In L’Albufera they will discover the biodiversity and the key natural landscapes to learn about the Valencian culture and its relationship with the rice fields as well as learn about the lateen sail boats, the ethnological richness of the towns that surround the park, the paths that can be travelled by bicycle and how to cook an authentic paella.
The itinerary of visits in the province, designed by València Turisme, is completed with the orange groves of the Ribera Alta, where the tourist office of the Carcaixent will show the plantations of the area, the Huerto Ribera and the modernist heritage of the city.
National Geographic Traveller
National Geographic Traveller magazine is one of the most prestigious publications in the United Kingdom and worldwide, awarded with numerous prizes, promoter of sustainable travel and dedicated to the dissemination of experiences with a focus from a local and cultural perspective of the destination.
The publication has a circulation of more than 58,000 printed copies, more than 16 million unique visitors to its website, it has 44,000 email subscribers, more than 244,000 followers on Facebook, more than 56,000 followers on the X network and more than 92,000 followers On Instagram.
The journalists who visit the city of Valencia and the province plan to write an article of between ten and twelve pages for publication in the printed magazine and then it will also be published in the digital edition of the magazine.
