Hotels on the Valencian coast forecast 57.2% occupancy for July, 26.8% more than in 2020

Friday 2nd July 2021 – PRESS RELEASE with Mike Smith

The forecast for average occupancy for hotels along the coast of the Comunidad Valenciana during the month of July is around 57.2%, which is 26.8% more than in 2020. This figure has been derived from the Summer Season Occupancy Survey which has been carried out by Turisme Comunitat Valenciana with a representative sample of hotels in the region.

The regional secretary for Tourism, Francesc Colomer, said that “COVID-19 has greatly delayed the choice of destination for the tourist so the actual occupation figure for this summer depends of last-minute bookings“.

He explained that the forecasts show that “there is a certain dynamism and, although we can’t compare with the figures for 2019, the pre-pandemic year, it will be a reasonably more dynamic summer than 2020, although it is difficult to make forecasts because demand has changed and now last-minute bookings are becoming more frequent“.

He added that “yesterday the EU COVID-19 Digital Certificate began to be used and we hope that it will increase the arrival of foreign tourists to the Comunidad Valenciana” and he hoped that it will allow the region to be optimistic for the recovery of an important part of the international market, “without which it is very difficult to understand our tourism model“.

Finally, Colomer stressed that “2021 will be a summer of transition, dynamism and some recovery, but also a lot of responsibility and prudence“, stressed that “the sector has made a huge effort to build confidence, so think that prudent and responsible tourism is mow more than every part of the response to the emotional recovery we need as a society“.

Occupancy forecast for the month of July

According to the results of the survey conducted by Turisme Comunitat Valenciana, the forecast for the entire coast of the Comunidad Valenciana is estimated at 57.2% occupancy, 26.8% more than in 2020.

The survey shows that hotels on the coast of the province of Castellón expect to reach 51% of full occupancy, 22.1% more than last year; those on the coast of the province of Valencià expect to reach 59.6% of full occupancy, 36.5% more than in July 2020; hotels on the coast of the province of Alicante (not including Benidorm) expect to be able to fill 61.3% of its available beds, 33.5% more than 2020. Benidorm expects to reach 60% of its occupancy (20% more than in July 2020) and the city of Valencia forecasts more than 52%, which would be 34.4% more than last year.

In addition, hotels in the interior regions of the Comunidad Valenciana except occupancy levels to reach more than 47% during July, which is 25.3% more than in 2020. By province, the figures are Castellón 54.6% (up 29%), Valencià 34.5% (up 14.6%) and Alicante 39.3€ (up 27.2%).

June Occupancy Preview

The Summer Season Occupancy Survey 2021 also provided a preview of the figures for the month of June, estimating that hotels in coastal destinations (that were open) in the Comunidad Valenciana had an average occupancy of 52%.

During June, 71.23% of hotels in the province of Alicante were open (excluding Benidorm), 54.68% in Castellón, and 84.76% in the province of Valencià. HOSBEC estimates that the number of beds available in Benidorm during June was 60.2% of normal occupancy.

By tourist areas, hotels on the coast of Castellón reached 34.6% of full occupancy, for the city of Valencià, it was 59.3% whilst the rest of the province on the coast had an estimated 51.5% occupancy. For the province of Alicante (excluding Benidorm), the estimated occupancy on its coastal hotels during June was 57.4% whilst Benidorm itself reached 50% of full occupancy.

In addition, hotels in the interior regions of the Comunidad Valenciana it was estimated that occupancy levels reached 42.4% of normal levels during June. By province, the figures are Castellón 41.3%, Valencià 30% and Alicante 46%.