AEHTMA signs up to the Exquisit Mediterrani brand
The brand aims to promote the Comunidad Valenciana’s gastronomy of excellence which, it is claimed, is “the most exquisite of the Mediterranean”.
The president of Aehtma, Cristina Selles, after signing the adhesion to the Turisme Comunitat Valenciana brand for gastronomic excellence.
Friday 21st January 2022 · CARLOS LÓPEZ with Mike Smith
The Association of Hospitality and Tourism Businesses of the Marina Alta (AEHTMA), in which the Xàbia Restaurant Association is integrated, has signed upto the Exquisit Mediterrani brand that the Valencian Tourism Agency has been promoting for a few years as a way of highlighting the gastronomic excellence of the Comunidad Valenciana.
President, Cristina Sellés formalized the agreement on the second day of the FITUR International Tourism Fair in Madrid, in the presence of the regional tourism secretary, Francesc Colomer. Along with AEHTMA, other associations of companies and hospitality companies in the Comunidad Valenciana have also expressed their commitment to this brand.
The Marina Alta association explained that joining this brand “will allow us to continue promoting gastronomy and help associations obtain funding“.
In addition, each hospitality business can join the commitment of Exquisit Mediterrani online at THIS LINK.
What is ‘Exquisit Mediterrani’?
According to the website, the “Comunitat Valenciana – L’Exquisit Mediterrani” brand is the central element that represents the values of the region’s gastronomy of excellence: the most exquisite of the Mediterranean. The promotional messages and actions of tourist experiences linked to Valencian gastronomy, with parameters of quality and authenticity, pivot on it.
The Comunidad Valenciana has a gastronomic culture of great value, internationally-renowned recipes such as rice dishes or paella, diverse and high-quality agri-food products, a consolidated catering sector and, in recent years, a significant number of chefs, leaders of a gastronomic movement to which they bring creativity and excellence: 28 Michelin stars and 45 restaurants with Repsol soles.
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