Xàbia conquers Madrid with a street marketing campaign at FITUR

Xàbia has begun its participation in FITUR 2025 with a tourism promotion campaign that places this Mediterranean destination at the epicentre of national attention. Through 16 digital screens strategically located at key points in Madrid, the town is seeking to establish itself as a benchmark for quality and family tourism, capturing the essence of its great blue and its authentic ruggedness.

The main objective of the campaign is to position Xàbia as a quality destination ideal for families looking for unique experiences in an environment of great natural beauty. To this end, a promotional video has been created that highlights emblematic elements of the municipality: the shades of the great blue of the Mediterranean and the ruggedness characteristic of its coast.

Throughout the week of the FITUR conference, the digital screens where this trailer is broadcast will be present in iconic places where the target audience of the campaign lives, such as the Salamanca, Goya, Puerta del Sol and Gran Vía neighbourhoods.

Xàbia Council is working to consolidate a model of sustainable tourism that respects its natural and cultural environment. With street marketing campaigns such as this one in strategic areas of Madrid, the municipality is strengthening its commitment to attracting visitors who value the beauty and authenticity of Xàbia, promoting a balance between tourism development and the conservation of its heritage.

Xàbia not only invites visitors to enjoy its landscapes and traditions, but also inspires its visitors to live a responsible and enriching experience, connecting with the essence of a destination that cares for its present to guarantee its future.

SOURCE: Ajuntament de Xàbia